Editorial Style Guide
The Marketing & Communications Department is charged with setting editorial
style and keeping publications consistent so that they present a positive image
of the University. Editorial style helps all divisions, departments, and offices
present a unified, logical picture to the public through the materials they
produce. The University’s style guidelines, although flexible, are to
be followed as much as possible in the interest of a unified University image.
The Editorial Style Manual is to be used as a tool when preparing manuscripts, whether for publication or presentations. It is especially useful for helping to ensure that Holy Family titles, campuses, etc., are used in a consistent manner across the University.
Questions regarding the use of University style guidelines may be directed to directed to Heather Dotchel, Editorial Services Manager, at 267-341-3348 or hdotchel@holyfamily.edu.
Design Style Guide
The University is represented by an institutional logo and graphic
identity system. The graphic identity system was designed and developed to project
an image of excellence and cohesiveness that is important in attracting high-quality
students and faculty. It helps to ensure that all areas of the University are
corporately identified through the use of an overarching institutional logo,
commonly called the University mark.
Other official symbols also exist in relation to the University’s graphic identity system. These symbols—most notably, the Intercollegiate Athletics logo and University seal—are relegated to very specific uses and functions, and are not interchangeable with the University mark.
Individual unit logos that are not part of the graphic identity system generally are not permissible. Exceptions and special needs for individual unit identities are handled through the Marketing & Communications Department.
The Marketing & Communications Department is responsible for overseeing the University’s graphic identity system, maintaining visual standards, and approving use of any representative mark or symbol. This applies to all forms of communication in print, Web, and video. Units within the University are permitted to use the Holy Family name and its marks and symbols, according to established guidelines, for purposes of recruitment, development, or general promotion of the institution.
Questions regarding the use of University marks or symbols may be directed
to directed to Jay Soda, Creative Services Manager at 267-341-3338 or jsoda@holyfamily.edu.